by Harishkumar |
Boost Your Drupal Site Analytics: Step-by-Step Integration of GA4, GTM, and Microsoft Clarity
This tutorial will explain how to include Google Analytics 4 (GA4), Google Tag Manager (GTM) and Microsoft Clarity into Drupal using the theme_preprocess_html() hook. This is a code-first method which provides developers full control over script placement and customization. GA4 is an event based tracking with more advanced tracking options and machine learning insight. GTM is third party tag management all in one place, while Clarity tracks session recordings & heatmaps data. Injecting the codes directly via theme reduce module dependency, improves website performance. Exact script loading easily achievable without unnecessary modules, easier debugging however increasing responsibility for code updating when rolling Drupal update as well.
by Harishkumar |
How to Boost Conversions with a Custom Mobile App.
In a world where everyone is on their phones, having a custom mobile app isn’t just an option, it’s a powerful tool to drive conversions and increase revenue. Businesses today need to meet customers where they are, and for most, that means being just a tap away on their mobile devices.
by Harishkumar |
How Generative AI and Drupal Can Enhance Your Customer's Content Experience
Generative AI offers significant benefits for Drupal-based content management systems. By automating tasks, personalizing content, and enhancing search capabilities, AI can significantly improve the overall customer experience. Businesses can leverage these technologies to create more engaging, relevant, and effective content strategies.
by Santhoshkumar |
Maximize Your Online Store with Drupal and Drupal Commerce
Maximize your online store's potential with Drupal and Drupal Commerce, offering a seamless, customizable platform for robust e-commerce solutions. With advanced features like flexible payment gateways, multi-language support, and extensive third-party integrations, you can tailor your store to your exact needs. Empower your business with scalability, security, and superior user experiences.
